Business lead generation is the process of identifying new prospects, then using specific tactics to turn those leads into new sales opportunities. Not only do you need a high quantity of leads you also want the highest quality leads. Every business understands the value of bringing in new customers for their business—new customers are essential to your business’s growth and, in turn, to your business income.
The Foundation of Effective B2B Lead Generation Generating B2B leads requires aligning messaging, channels, and offer strategy with how organizations evaluate solutions. Buyers expect...
I. The $100 Million Email Lesson Mark Cuban once revealed in an interview with Business Insider: “I’ve invested over $100 million in business pitches...
Email marketing has been around for decades, yet it remains one of the most profitable marketing channels available. And while businesses continue to pour...