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Business lead generation is the process of identifying new prospects, then using specific tactics to turn those leads into new sales opportunities. Not only do you need a high quantity of leads you also want the highest quality leads. Every business understands the value of bringing in new customers for their business—new customers are essential to your business’s growth and, in turn, to your business income.
Email marketing has been around for decades, yet it remains one of the most profitable marketing channels available. And while businesses continue to pour...
Segmentation has become one of the strongest drivers of success in modern B2B email marketing. With inbox competition growing and buyer expectations rising, companies...
What the lead generation process actually is in modern business The lead generation process is the structured system used to create demand, identify potential...
