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Business lead generation is the process of identifying new prospects, then using specific tactics to turn those leads into new sales opportunities. Not only do you need a high quantity of leads you also want the highest quality leads. Every business understands the value of bringing in new customers for their business—new customers are essential to your business’s growth and, in turn, to your business income.
B2B marketing has changed dramatically over the last decade, but one thing has stayed consistent: great content still drives great results. Whether you’re creating...
The Internet has caused traditional marketing strategies such as direct mail, advertisements, and cold calls to become less effective over the last 20 years....
When you hear about "marketing automation," what comes to mind? You might think of an email marketing management system that handles all your digital...
