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Business lead generation is the process of identifying new prospects, then using specific tactics to turn those leads into new sales opportunities. Not only do you need a high quantity of leads you also want the highest quality leads. Every business understands the value of bringing in new customers for their business—new customers are essential to your business’s growth and, in turn, to your business income.
B2B lead generation is a valuable marketing strategy for sales and marketing teams, with worthwhile rewards when done correctly. Before the digital age, a...
Segmentation has become one of the strongest drivers of success in modern B2B email marketing. With inbox competition growing and buyer expectations rising, companies...
B2B marketing has changed dramatically over the last decade, but one thing has stayed consistent: great content still drives great results. Whether you’re creating...
