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B2B lead generation is a valuable marketing strategy for sales and marketing teams, with worthwhile rewards when done correctly. Before the digital age, a “lead” was usually procured via referral from another customer, or through mail marketing efforts, or by handing out business cards and flyers, or printing and mailing newsletters.
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https://www.reachmarketing.com/b2b-lead-generation-what-you-need-to-know/
In this comprehensive guide, Reach Marketing provides expert insights on planning and executing a successful B2B lead generation strategy. You will learn about key...
The Internet has caused traditional marketing strategies such as direct mail, advertisements, and cold calls to become less effective over the last 20 years....
