B2B lead generation is a valuable marketing strategy for sales and marketing teams, with worthwhile rewards when done correctly. Before the digital age, a “lead” was usually procured via referral from another customer, or through mail marketing efforts, or by handing out business cards and flyers, or printing and mailing newsletters.
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https://www.reachmarketing.com/b2b-lead-generation-what-you-need-to-know/
The Internet has caused traditional marketing strategies such as direct mail, advertisements, and cold calls to become less effective over the last 20 years....
Every business needs new customers, but B2B companies face unique challenges when finding these new leads. Reach Marketing delivers a unified B2B lead generation...
Reach’s marketing automation consultants can help increase your business efficiency by structuring and automating monotonous tasks. Our team will build scoring systems that help...
