B2B lead generation is a valuable marketing strategy for sales and marketing teams, with worthwhile rewards when done correctly. Before the digital age, a “lead” was usually procured via referral from another customer, or through mail marketing efforts, or by handing out business cards and flyers, or printing and mailing newsletters.
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In this comprehensive guide, Reach Marketing provides expert insights on planning and executing a successful B2B lead generation strategy. You will learn about key...
When you hear about "marketing automation," what comes to mind? You might think of an email marketing management system that handles all your digital...