Mark Cuban Invested $100 Million Through Email — Here’s Why Smart B2B Brands Still Rely on Email for Lead Generation

I. The $100 Million Email Lesson Mark Cuban once revealed in an interview with Business Insider: “I’ve invested over $100 million in business pitches I got via email … and I haven’t even met some of the people I’ve backed.” That single statement encapsulates a powerful truth about modern business — email isn’t just a communication channel; it’s a trust and transaction engine. In an era dominated by social feeds, pop-ups, and AI chats, email remains the space where serious business happens. Cuban’s workflow reveals what B2B marketers have long known: when messages are personalized, timely, and structured for action, […]